[RECAP] NDS VIETNAM JOINS HANDS IN THE SEMINAR: “AI RESHAPING MODERN TRADE – A BREAKTHROUGH OPPORTUNITY FOR THE FMCG INDUSTRY”

On June 26, 2025, NDS VIETNAM was honored to co-host the successful seminar “AI Reshaping Modern Trade – A Breakthrough Opportunity for the FMCG Industry”, in collaboration with DMSpro, NielsenIQ, Microsoft, and TechData.

The event brought together a large number of business leaders, experts, and representatives from fast-moving consumer goods (FMCG) companies, offering multi-dimensional insights into market trends in 2025, consumer behavior, and cutting-edge AI applications at retail touchpoints in the Modern Trade channel.

Key Highlights from the Seminar

1. AI – The New Growth Lever for the FMCG Industry

Mr. Lợi Trần –  Azure Specialist at Microsoft – emphasized the central role of AI in improving FMCG performance: from enhancing employee experience and managing supply chains to optimizing customer engagement.

2. NielsenIQ – Consumer Behavior Outlook 2025

Ms. Trà Nguyễn – Senior Manager at NielsenIQ – shared the latest consumer insights for 2025. Notably, the Modern Trade channel is experiencing robust growth, driven by minimarts and convenience store (CVS) chains. This shift calls for FMCG businesses to redefine their in-store display strategies, now seen as the #1 growth accelerator.

3. NDS VIETNAM & DMSpro – In-Store Breakthroughs Powered by AI

Mr. Peter Phạm – CEO of DMSpro and Chairman of NDS VIETNAM – introduced the Experience Multiplier philosophy: a new approach that bridges merchandisers (PGs) with consumers, using AI to optimize in-store performance.

• Instant display scoring via real-time photos
• AI-based tracking of OSA (On-Shelf Availability), OOS (Out-of-Stock), and SOS (Share of Shelf)
• Up to 73% reduction in execution time for PGs – “do less, achieve more”

The highlight was a live demo by NDS VIETNAM, where the AI system instantly recognized products and generated personalized planograms per store in seconds. This powerful showcase demonstrated the potential for transforming in-store experiences for both field teams and customers.

NDS VIETNAM – Proudly Leading the AI Shift in Modern Distribution

“Success doesn’t belong to the largest companies, but to the smartest – those that know how to amplify value through experience.”
– Mr. Peter Phạm, Chairman of NDS VIETNAM

With a customer-experience-driven mindset in digital transformation, NDS VIETNAM remains committed to supporting FMCG businesses in real-world AI adoption, not only for operational efficiency but also for creating lasting value at every consumer touchpoint.

📩 Contact NDS VIETNAM for expert consultation or to request a live AI demo tailored for the FMCG industry: CLICK HERE