Success Story – Francia Beauty

Challenge tiếng anh

• Covid-19 disrupts the supply chain & causes lockdowns
• Francia Beauty salesforce cannot visit mobile stores as frequently
• Decreased sales – less stores stocked

Solution

• Outlets 24/7 connected to Francia Beauty via app
• Proactive order & re-fill Francia Beauty products
• Exclusive Francia Beauty offers via app

Results

• Supply chain operates smoothly even with Covid-19
• Over 1200 outlets happy to restock proactively & get offers from Francia Beauty
• Record Sales achieved through 2-hour in-app flash sales
  • Monthly sales increased 580% in 2 hours
  • Promotion implementation time is 7 times faster
  • Purchase volume per order increased by 480%